The future of content

The future of content

When it comes to marketing, one of the most challenging tasks is creating content that is compelling, striking and unique. The right content is the difference between being ignored and generating valuable leads. Compelling content can create brand legitimacy, increase buzz and even (if you are very lucky) go viral. Yet the internet is adrift which meaningless and mediocre content, and clickbait is everywhere. However, savvy marketers are pushing forward and innovating in new ways. So what can we expect for the future of content? Source: https://pixabay.com/en/photos/content/ Bitesize content As attention spans shrink and social media is increasingly packed full of blogs, articles and more, a new content trend emerges – “micro” or “bitsize” content. Content becomes shorter but more engaging and compelling. Instead of articles think engaging graphics and minimal copy. Instead of long videos think micro-videos and GIFs….
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How user generated content is evolving

How user generated content is evolving

It’s 2017 and by now everyone who is anyone knows that user-generated content is important. If you have a blog, a website or an online store, you are probably pretty focused on getting good reviews, replying to customer feedback and making sure you engage with your customers (and if you aren’t then its time you start!). But while UGC is a clear backbone to any modern day business it is also a tool that continues to change and evolve alongside the digital landscape. So what’s next for UGC? Time to own UGC? Today the majority of UGC is owned by social media networks. This means while brands are winning short term with hashtag campaigns or viral content, the social media networks like SnapChat and Twitter are the real winners. The future is likely to change this and delves deeper into…
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Emerging trends in online commerce

Emerging trends in online commerce

E-commerce is a booming market and looks set to continue its meteoric expansion this year. The average consumer currently spends around $1,800 per year on e-commerce and this will only go up. However, the market is constantly adapting and changing so it’s important to keep a close eye on emerging trends and big changes in 2017. This year is expected to be an innovators market so e-commerce will all about adapting fast, understanding your customers’ needs and responding to them in the right way. So what are the big trends you should watch for? Real-time analytics Analytics have always been a crucial channel for understanding customer behavior and learning to do things better. But new trends show an increased focus on real-time high-level analytics. So what does this mean? Basically mapping and understanding different customer actions and profiles on a…
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The future of online advertising

The future of online advertising

Digital advertising is everywhere and in a million different channels. If you are online at any given time, chances are you are basically being bombarded by advertising banners, ads, retargeting email campaigns, clickbait, sponsored social media posts and more. There is so much advertising “noise” out there that most people ignore or at least block a lot of it out. Most of it ends up taking on a status of background noise, but there are always posts that stand out from the crowd and make an impact. To make sure you keep making an impact with your advertising, find out what the future of advertising has in store and how to change things to make them more relevant and impactful. Source: http://www.thebluediamondgallery.com/tablet/a/advertising-agency.html  Making ads less annoying Ok, it might not send like the best way to launch a list of…
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How online reviews can help to increase sales

How online reviews can help to increase sales

Online reviews are crucial for increasing your brand’s visibility, keeping customers on your online store for longer and ultimately increasing sales. Many big brands have reported a dramatic increase in conversion rates after implementing new review systems and methods. The brand Figleaves, for example, explains that they experienced a 12.5% higher conversion rate with reviews than without and that those with 20+ reviews have a conversion rate that is 80% higher than other products. So reviews, reviewing platforms and quantity are all important, but what else should you be looking out for? Source: https://commons.wikimedia.org/wiki/File:Online_reviews.jpg Leveraging customer reviews Customer reviews are not just static data sat on a web page. They are a dynamic way to interact and engage with customers and the platform you use to do this on is crucial. The right reviewing platform lets you collect reviews, and…
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How to make your content more trustworthy

How to make your content more trustworthy

One of the best ways to keep users engaged with your brand is to produce great content. But what makes content great? Obviously, it has to be interesting and insightful. It should be compelling (through visuals and audio as well as just text) and it should tell a story that is relevant to your brand. But all this relies on a basis of trust. This means that the first step to getting your users to engage is to create content that is trustworthy. So, how can you take your existing content and make it even more trustworthy? Here are some simple tips. Source: https://pixabay.com/en/fear-trust-away-straight-road-sign-441402/ Make things personal Having a corporate brand might be effective for some things, but when it comes to content, writing in a personal way is actually most effective. Readers want to connect with individuals not with…
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What’s the future of voice tech?

What’s the future of voice tech?

With voice assistants on every phone, and voice-controlled homes through devices like the Amazon Echo and Google Home, the voice seems to be everywhere. And in fact, we may be beginning an era of totally new and different interactions. The battle of the touch screens is over, and our next set of online interactions are very likely to be based around voice tech. Overall we are looking at a new level of voice tech in the future, and this future looks very interesting indeed. Tech blends seamlessly We are moving away from the era of brash-in-your-face tech with users brandishing enormous touchscreen phones and large touchscreen watches to something altogether subtler. The future will be all about seamless tech that blends into users lives and styles. Think fashion tech rather than bulky functional tech. This is already beginning with wearables…
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Social Media Online Content in Germany

Social Media Online Content in Germany

More than three-quarters of Germans use the Internet in some way during their day. Research has shown that 75% of them are signed up to at least one social media network and use it for around one-quarter of their online time. Future growth is set to continue with a solid uptake from the younger generation, with 90% of 14-year-olds to 29-year-olds registered on at least one social media platform. The most popular networks are listed below according to the number of users. Facebook Google+ Xing Wer-kennt-wen LinkedIn MySpace Source: https://pixabay.com/en/photos/representation/ Why is Germany a laggard? Germany is a laggard in social media compared to neighboring European countries. Compared to the UK’s 89%, Germany falls behind in social media usage. Germany ranks below the European average, with just 42% of its population regularly using social networks. The low social media usage is linked…
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Social Media 2017 Predictions

Social Media 2017 Predictions

Why use social media? Social media is one of the fastest changing industries out there. Social Media will keep on surprising us as it keeps on taking a larger part in our lives and our work. Sometimes a cutting-edge technology changes the social game, or an old idea (e.g. virtual reality) gains viral popularly. Either way, the results always have a huge impact and 2017 will be no different. Here are four social media trends that will dominate 2017 but let us first explain why social media is such a game changer. Consumers often take to social media to publicly discuss their buying process. According to LeadSift, this is one of the biggest, yet frequently overlooked opportunities on social media, as businesses can make more intelligent decisions with this information while also presenting the perfect time to engage. What are the…
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Voice Messaging in China

Voice Messaging in China

With over 600 million users, WeChat is the most popular messaging app in China. Voice messaging is extremely popular in China, so popular that over 84% of WeChat users use it for voice messaging. And while in most other countries text remains ahead of voice, in China, a voice is the clear market leader. Source: https://qz.com/443441/stop-texting-right-now-and-learn-from-the-chinese-theres-a-better-way-to-message/ Voice vs. text There are several added values to sending a voice message over text. It’s more personal, more authentic, you can flirt more easily or express how annoyed or bored or tired you are. There are no autocorrect embarrassments since you can delete the recording if you aren’t happy with it, and you can play the messages over and over again. Voice also allows for a clearer understanding of messages thanks to the intonations we use naturally while speaking and ultimately allows for…
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