If you have a blog then writing is at the center of what you do. However good your web platform, graphic design, and advertising, if your content doesn’t stand out from the crowd, people won’t stop to read it. With an increasingly crowded digital world of blogs and bloggers, it’s tough to differentiate. Every potential topic already has multiple blogs and articles. But don’t despair; here are some tried and tested methods to dramatically improve your writing and help take your content to the next level.
Break things down into bite-sized chunks
It might seem overwhelming to suddenly get better at everything writing related, but you can break things down into easy to achieve tasks with clear goals. For example, if your writing is very formal, practice a more conversational style. If you want to spice up an article full of facts and figures then try adding a personal anecdote to it. These are small steps that can significantly improve the quality of your blogs. And keep practicing – there is no better way to improve your writing than to keep on doing it and experimenting with new directions and ideas.
Don’t do it alone
The vast quantity of blogs that are already out there can actually be an advantage. You aren’t writing in a vacuum and it can really help to read a lot. Looking for styles you like (and don’t like) is a great way to hone your own writing skills. And as the saying goes, “the best form of flattery is imitation” so don’t be scared to mimic other people’s styles until you find your own unique voice. Another great way to improve your writing is to connect with the people around you. Ask a writer you respect to review your blog and give you honest advice. A great way to do this is to join a group or workshop and exchange and read work. When it comes to feedback, don’t just focus on how great a blog is – yes, this can help boost egos – but ultimately it won’t be very helpful. On the opposite side of the spectrum, negative criticism can totally shut down a conversation. So, the best form of advice is constructive criticism with positive reinforcement – drawing attention to what is great, and explaining what could be better and what steps could be put in place to take things to the next level.
Analyze what you read
Don’t just passively read. Think deeply about what you are reading. If there is a particular article you love – why do you love it? What is it about the tone that has been done well? Which metaphors work and why? Which parts of the writing aren’t as strong? If you feel unsure of how to go about this, then it might be worth enrolling in a writing class. You can do this from the comfort of your own home; in fact, there is a huge selection of MOOCs (Massively Open Online Courses) to choose from.
Don’t give up
With patience and effort, you can work to dramatically improve your writing. And, however many times a topic has been written about, you don’t step into the same river twice; meaning, no one has written from right here, right now using your unique perspective. Figure out what you can write about best and work on your writing. Of course, it’s always going to be a work in progress; there will always be more to do and more to learn, but these tips are a good starting point.
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