How many times have you received an automatic recorded voice message, caught on to what was happening, hung up and thought: I hate spam! Some companies think this is a powerful marketing tool but us clients? Not so much. Apps such as Truecaller help us identify spam but it’s still not enough. We like to be in control. We like to feel that it’s our choices that lead to us buying certain items or choosing certain brands (even though it isn’t always subconsciously so). We also like to feel like our experience is unique and personal, that the service revolves around us. When we receive a call, we want to know that someone made the effort to call us, even if it is to badger us, because we like the personal connection. If thousands have received the same call we did, you’re right to assume that we wouldn’t feel special.
Access is a two-way street
Smartphones today are more than just a device, they give us the control and easy access to most websites when we want and how we want, but we sometimes forget that this is a two-way street. Before we talk about what this means, here are a few fun facts you may not know. Since 2014 there are more mobile devices in the world than people! And if that isn’t crazy enough, 79% of people ages 18-44 keep their phone near them 22 hours a day. Most can’t leave a room without it. When we say it works both ways we mean that marketers essentially have the power to contact consumers 24/7. So, while the consumer must be the one in control who chooses when he or she wants to interact, marketers and customer service staff need to be constantly there, ready for anything, whether it’s for shopping, service, complaints or praise.
Gaining trust with voice
Voice is a powerful tool for marketing when used correctly; it feels genuine and creates a sense of trust. And when it comes to trust, adding a personal aspect such as voice is the fastest way to get gain it. Voice is starting to appear more and more frequently online and in different forms such as audible tags which combine pictures and voice to create an engaging experience, voice reviews that give the product a sincere opinion from their buyers, product labels, promotional materials and more. As competition grows between companies, one must always keep a creative edge over the rest when it comes to mobile marketing. For example, consumers use their phones to research a product and its reviews even when they enter a store. So, why not allow them to keep their eyes on the product while listening to the reviews, thus utilizing the power of voice and giving users a more positive experience. Gene Keenan, VP Mobile Strategy for Isobar said: “We use voice because it has the largest audience and has the ability to entertain, engage and inspire in ways that text messaging can’t.”
HubSpot claims that mobile commerce (which currently makes up a total of 34% of all e-commerce transactions) will grow another 31% in 2017. Search engines understood the importance of mobile-commerce, and this led to Google’s “Mobilegeddon”, this past April, where Google began ranking mobile-optimized sites higher than those that aren’t optimized. Now is the time to combine voice with mobile friendly websites and marketing, ensuring your business ranks high and gaining consumer loyalty.
Heyoya is a game-changing comments and reviews platform that brings voice to e-publishers and e-stores, improving sales and user engagement by allowing readers to express themselves beyond the medium of text. Heyoya’s new Receiver plan allows for quick and easy below-the-fold monetization. Heyoya is a game changer for websites and is proven to increase brand affinity and the quality of user-generated content.
For more information about Heyoya, click here.