How to Optimize E-Commerce Sales

How to Optimize E-Commerce Sales

E-commerce is a booming industry. Last year worldwide sales reached nearly 2 trillion USD. If you have a product or service to sell, e-commerce is an increasingly popular option and often preferred to brick-and-mortar stores. And even if you have a brick-and-mortar store, e-commerce is a great way to reach more customers and minimize expenses online, in addition to your on-the-ground business. But though it may be cheaper than physically renting a store and bulk buying materials, e-commerce comes with its own challenges. Some of the biggest challenges in e-commerce focus on converting traffic to sales. If you have a great website, amazing UX and are managing to get visitors to your site, that doesn’t guarantee that those visitors will buy. And along the purchasing process, there are some key places that people tend to get lost. One of the…
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Why Online Reviews Matter More Than Ever

Why Online Reviews Matter More Than Ever

Today, online reviews are more important than ever. If you want to increase your customer base and boost sales, then online reviews can make or break your business. As well as providing a general assessment of your business, most reviews give you an overall ranking. According to research, 94% of customers would use a business with a 4 star rating, while only 14% would do business with a 1 or 2 star business. Online reviews also help your search engine rankings; driving more traffic to your site and most importantly, helping to convert more site visitors to customers. The infographic snippets from websitebuilder.org used below, capture some of the key statistics when it comes to online reviews. For the full infographic, click here. The importance of user-generated content User-generated content or UGC is crucial for creating buzz around your business. In…
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Heyoya’s Game-Changing Voice Comments and Reviews Now Available on Wix

Heyoya’s Game-Changing Voice Comments and Reviews Now Available on Wix

Heyoya can help grow your business on Wix If you have a Wix website and are looking to grow your business – you are in luck. Heyoya has just launched its game-changing voice and text comments and reviews platform on Wix. The Heyoya widget can be easily added to your online store or content site and allows your users to communicate with each other through unique 30-second voice snippets. This means your readers, users, and customers can easily share their thoughts and opinions on your website. Heyoya also lets you record product pitches, special offers and responses to user comments. Increasing user-engagement If you have a website or online store then you already know how important it is to attract, engage and retain your site visitors. With a crowded marketplace, what can really set you apart is how far you…
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How to Improve Your Blog Without Spending a Dollar

How to Improve Your Blog Without Spending a Dollar

If you have your own blog then you know there are a thousand and one things to worry about. Are you marketing it correctly? Are you using the right channels to advertise? Are your posts interesting and relevant? Is your design the best it can be? After a while a blog can seem like a pretty long checklist of items that are difficult to keep track of. And things can get pretty expensive, pretty quickly. Blog and web design does not come cheap, nor do new logos, paid marketing campaigns or the like. But the good news is, there are lots of simple things you can do that won’t cost you a penny and will help you radically improve your blog. Source: https://www.pexels.com Publish more and better content According to the New York Times, 95% of blogs fail. To avoid…
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How to build a business reputation

How to build a business reputation

Building a solid reputation is hard. There is no quick way or easy recipe to do it and every business is different. Building up a good reputation takes time and hard work, yet losing or destroying one can basically happen over night (just think of the recent United fiasco). In fact, the whole concept of a reputation is pretty amorphous. Ultimately it is not something you as a business can fully shape or control, and often the process of influencing is referred to as “reputation management” since at the end of the day it is about altering or managing other people’s perceptions. The other issue with reputation is that it is intangible and therefore extremely difficult to measure. In fact, a US survey found that 95% of CEOs think reputation is incredibly important but only 19% have a system in…
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The future of content

The future of content

When it comes to marketing, one of the most challenging tasks is creating content that is compelling, striking and unique. The right content is the difference between being ignored and generating valuable leads. Compelling content can create brand legitimacy, increase buzz and even (if you are very lucky) go viral. Yet the internet is adrift which meaningless and mediocre content, and clickbait is everywhere. However, savvy marketers are pushing forward and innovating in new ways. So what can we expect for the future of content? Source: https://pixabay.com/en/photos/content/ Bitesize content As attention spans shrink and social media is increasingly packed full of blogs, articles and more, a new content trend emerges – “micro” or “bitsize” content. Content becomes shorter but more engaging and compelling. Instead of articles think engaging graphics and minimal copy. Instead of long videos think micro-videos and GIFs….
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How user generated content is evolving

How user generated content is evolving

It’s 2017 and by now everyone who is anyone knows that user-generated content is important. If you have a blog, a website or an online store, you are probably pretty focused on getting good reviews, replying to customer feedback and making sure you engage with your customers (and if you aren’t then its time you start!). But while UGC is a clear backbone to any modern day business it is also a tool that continues to change and evolve alongside the digital landscape. So what’s next for UGC? Time to own UGC? Today the majority of UGC is owned by social media networks. This means while brands are winning short term with hashtag campaigns or viral content, the social media networks like SnapChat and Twitter are the real winners. The future is likely to change this and delves deeper into…
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Emerging trends in online commerce

Emerging trends in online commerce

E-commerce is a booming market and looks set to continue its meteoric expansion this year. The average consumer currently spends around $1,800 per year on e-commerce and this will only go up. However, the market is constantly adapting and changing so it’s important to keep a close eye on emerging trends and big changes in 2017. This year is expected to be an innovators market so e-commerce will all about adapting fast, understanding your customers’ needs and responding to them in the right way. So what are the big trends you should watch for? Real-time analytics Analytics have always been a crucial channel for understanding customer behavior and learning to do things better. But new trends show an increased focus on real-time high-level analytics. So what does this mean? Basically mapping and understanding different customer actions and profiles on a…
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The future of online advertising

The future of online advertising

Digital advertising is everywhere and in a million different channels. If you are online at any given time, chances are you are basically being bombarded by advertising banners, ads, retargeting email campaigns, clickbait, sponsored social media posts and more. There is so much advertising “noise” out there that most people ignore or at least block a lot of it out. Most of it ends up taking on a status of background noise, but there are always posts that stand out from the crowd and make an impact. To make sure you keep making an impact with your advertising, find out what the future of advertising has in store and how to change things to make them more relevant and impactful. Source: http://www.thebluediamondgallery.com/tablet/a/advertising-agency.html  Making ads less annoying Ok, it might not send like the best way to launch a list of…
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How online reviews can help to increase sales

How online reviews can help to increase sales

Online reviews are crucial for increasing your brand’s visibility, keeping customers on your online store for longer and ultimately increasing sales. Many big brands have reported a dramatic increase in conversion rates after implementing new review systems and methods. The brand Figleaves, for example, explains that they experienced a 12.5% higher conversion rate with reviews than without and that those with 20+ reviews have a conversion rate that is 80% higher than other products. So reviews, reviewing platforms and quantity are all important, but what else should you be looking out for? Source: https://commons.wikimedia.org/wiki/File:Online_reviews.jpg Leveraging customer reviews Customer reviews are not just static data sat on a web page. They are a dynamic way to interact and engage with customers and the platform you use to do this on is crucial. The right reviewing platform lets you collect reviews, and…
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