Social Media 2017 Predictions

Social Media 2017 Predictions

Why use social media? Social media is one of the fastest changing industries out there. Social Media will keep on surprising us as it keeps on taking a larger part in our lives and our work. Sometimes a cutting-edge technology changes the social game, or an old idea (e.g. virtual reality) gains viral popularly. Either way, the results always have a huge impact and 2017 will be no different. Here are four social media trends that will dominate 2017 but let us first explain why social media is such a game changer. Consumers often take to social media to publicly discuss their buying process. According to LeadSift, this is one of the biggest, yet frequently overlooked opportunities on social media, as businesses can make more intelligent decisions with this information while also presenting the perfect time to engage. What are the…
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Voice Messaging in China

Voice Messaging in China

With over 600 million users, WeChat is the most popular messaging app in China. Voice messaging is extremely popular in China, so popular that over 84% of WeChat users use it for voice messaging. And while in most other countries text remains ahead of voice, in China, a voice is the clear market leader. Source: https://qz.com/443441/stop-texting-right-now-and-learn-from-the-chinese-theres-a-better-way-to-message/ Voice vs. text There are several added values to sending a voice message over text. It’s more personal, more authentic, you can flirt more easily or express how annoyed or bored or tired you are. There are no autocorrect embarrassments since you can delete the recording if you aren’t happy with it, and you can play the messages over and over again. Voice also allows for a clearer understanding of messages thanks to the intonations we use naturally while speaking and ultimately allows for…
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5 Awesome Marketing Ideas for Online Stores

5 Awesome Marketing Ideas for Online Stores

In order to stay relevant today, online stores must be extremely creative in their design, content and even their customer service. It’s important to stay alerted in this business since the trends of today may be old news by tomorrow. From the millions of online stores that are available we cherry-picked a few that stand out from their competition with their unique approach. Source: https://datasoft.ws/premiumcustomer.php   We love freebies The user experience is becoming more and more exciting. Some online stores have blogs that are constantly updated, while others showcase pictures that become gifs once you scroll over them. Others do contests and use giveaways to attract attention and get more exposure. And that’s what really gets us as customers; freebies! Some websites offer discounts if you subscribe, such as Rest that offers a $10 discount coupon, a good deal…
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Boosting your SEO

Boosting your SEO

Search Engine Optimization (SEO) is more important than ever and it is a crucial tool to leverage in order to help a business succeed. While there are many different marketing channels a company can choose, and multiple digital channels, SEO in many ways remains the foundation of a solid online presence. SEO has changed over the past few years but it isn’t going away anytime soon, so we’ve collected a few tips to make sure you make the best of it in 2017. Source: http://thenextweb.com/insider/2015/06/29/3-seo-tips-to-boost-mobile-app-downloads/  Good content isn’t good enough It’s time you invest more time on the content of your website. Research shows that relevant content is the most effective SEO tactic but it is also the most difficult to execute. Content that is interesting, engaging or fun to read is not longer enough, your content needs to be…
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Solving Friction in E-commerce

Solving Friction in E-commerce

At the end of the day, e-commerce and commerce in general, are about the end result, clicking that “buy” button and completing the transaction. But it’s easier said than done and there are several reasons why this last step may not occur. In general, we use the term Friction to refer to any variable, website quality, or user behavior trend that is slowing down (or entirely halting) the progression of your company’s sales cycle. This friction (often caused by anxiety) is the main reason why a consumer will slow down the transition and eventually stop and “drop” their shopping bag before checkout. What triggers anxiety is often a range of obstacles on the website and the list is long, so here are a few of our favorites and some solutions to match. Source: https://elitehotelier.net/2014/10/01/7-tips-to-improve-your-performance-during-skype-interviews/  Surprise! You’re paying more! The biggest friction…
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Top E-Commerce Trends in 2017

Top E-Commerce Trends in 2017

As the steady growth of e-commerce continues, the importance of online shops and taking advantage of new trends is a key. Some of the trends below began in 2016 while others are just emerging this year with a bright future ahead of them. From content to AI, we’ll talk a little about some of the biggest trends why you should get up to speed. Source: http://eazlblog.com.metacomment.io/2016/04/18/chatbots-next-frontier/ It’s all about personalized content Nearly 70% of Americans shop online regularly and sales online are continuously increasing. In order for a store to remain successful, it has to have an online presence. But presence isn’t enough, you need to be unique, eye-catching, original and create a buzz. The consumer needs to feel that their experience of your website is no ordinary thing. One way to do this is to ensure that the consumer…
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Voice in Mobile Marketing

Voice in Mobile Marketing

How many times have you received an automatic recorded voice message, caught on to what was happening, hung up and thought: I hate spam! Some companies think this is a powerful marketing tool but us clients? Not so much. Apps such as Truecaller help us identify spam but it’s still not enough. We like to be in control. We like to feel that it’s our choices that lead to us buying certain items or choosing certain brands (even though it isn’t always subconsciously so). We also like to feel like our experience is unique and personal, that the service revolves around us. When we receive a call, we want to know that someone made the effort to call us, even if it is to badger us, because we like the personal connection. If thousands have received the same call we…
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Effective Feedback Through Voice

Effective Feedback Through Voice

Feedback. We like to give it more than we like to receive it but if we’re smart enough, we’ll ask for it as it’s an opportunity to learn and grow. So what is feedback? Well, essentially it is information that is given regarding prior behavior in order to adjust its current behavior to achieve the desired result. It’s essential for basically everything we do and is particularly essential to all interactions, whether human-to-human, human-to-machine or even machine-to-machine. Source: http://www.thechorleysurgery.com/your-feedback/ Feedback is key So why is feedback so important? Let’s take customer feedback as an example, meaning the buyer’s reaction to a company product. If the customer isn’t happy with the product he or she will leave negative feedback, usually in the form of a review, which can damage the reputation of the company or reduce sales on a particular product…
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Why online customer service is better with voice

Why online customer service is better with voice

You’ve probably had to deal with customer service at some point in your life. It may have been for a personal purchase, a gift that didn’t turn out quite right, or a business service. According to a recent survey, about 88 percent of people deal with customer service in one way or another over the course of a year. There have been a lot of innovations in the field over time, and it may seem that customer service is progressing and in fact, evolving. Years ago, customer service was entirely limited to actual phone conversations, today you can resolve issues through messaging services and apps across a range of devices. New technologies like AR and VR open up even more possibilities for customer service. Source: http://hubpages.com/business/6-Ways-to-Improve-Customer-Satisfaction Customer service is as bad as ever Given how much technology has moved forward…
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2016: The Biggest E-Commerce Trends

2016: The Biggest E-Commerce Trends

E-commerce is without a doubt an inseparable part of our lives, and concepts we use to think were impossible are quickly becoming a reality. The past year has given us some new trends in the world of e-commerce that are still growing strong. Here are a few of the big trends from last that continue to be relevant this year. Mobile e-commerce is the future Research shows that 51% of Americans prefer to shop online rather than in stores. Assuming this percentage will keep growing in the near future, retailers will need to fully embrace digital commerce if they want to survive. While digital commerce is growing, mobile commerce is expanding particularly fast. More and more shops and apps are making shopping available via smartphones and they are doing it by providing accessibility, a user-friendly process and making sure there…
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