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Simple Ways to Radically Improve Your Blog

Simple Ways to Radically Improve Your Blog

Want to get more users to your blog? Are you looking for a few easy-to-implement tips? With more blogs online than ever before, it is even more important to differentiate yours and find the right ways to build a dynamic online community around your content. According to statistics from 2016, a total of 6.7 million people blogged on blogging sites while 12 million people posted blogs on social media networks. When they are part of a website, blogs help increase conversions, improve overall user engagement and help your website perform better in search engine rankings. But the simple fact of having a blog is not enough to gain all these benefits. So, how can you start blogging better? Source: https://tech.co/look-blogging-industry-stats-2017-02 Create a strong call to action One way to radically improve a blog is to get your readers more involved….
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Make your content interactive

Make your content interactive

Content is no longer just about the great marketing copy you produce; it’s about getting your users to interact. According to a study by the Content Marketing Institute, interactive content is on the rise. In fact, 53% of marketers surveyed said they use interactive content. Reasons for using it include (unsurprisingly) increasing user engagement but they also include educating audiences, lead generation and creating brand awareness. And 81% of users surveyed agreed that interactive content grabs attention much more effectively than static content. Here are a few tips to make your content more interactive. Source: https://commons.wikimedia.org/wiki/File:A_user_performing_gesture_interactions_with_a_Powerwall_display_at_the_University_of_Leeds.jpg Embed surveys, quizzes and polls into your content Writing a blog about psychology or key personality traits needed to succeed in the workplace? Why not pair that with a quick interactive personality test or survey? There are tones of tools out there that can…
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How to Build a Content Strategy for Your Online Store

How to Build a Content Strategy for Your Online Store

If you own an online store then you’ve probably spent a good deal of time marketing it. There are so many options to choose from in terms of content. From social media campaigns to below-the-fold ads to sponsored articles, the real difficulty is building up the right content strategy and sticking to it. And there are huge benefits to be gained. Statistics show that content marketing can increase your conversions by a factor of 6! Each business is unique and so is each strategy, but below are a few tips that can help you get started. Focus on results Building a content strategy might sound as simple as putting together some great content and sticking it on social media or other platforms. But too often, we can’t see the wood for the trees. It’s easy to focus on the quality…
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Strategic Tips to Transform your Online Store

Strategic Tips to Transform your Online Store

Managing an online store is tough. The competition is massive and the online market is increasingly crowded. Major retailers dominate the scene (think Amazon, Alibaba and eBay) and if you are a small store starting out it’s challenging trying to find your space on large marketplaces like Etsy or eBay. So how can you find your niche and work to improve both your conversion rates and your sales? There is no simple answer but the tips below are a good start. Source: http://maxpixel.freegreatpicture.com/Online-Shop-Website-E-commerce-Template-Web-1606962 Find your niche This is arguably the most important point for making sure an online business succeeds. With a crowded arena it is incredibly important to figure out who you are and why your offering stands out. Doug Hall of Eureka Ranch has distilled this into 3 laws of business: 1) Overt benefit; 2) Real Reason to…
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How to Take Content from Good to Great

How to Take Content from Good to Great

If you are trying to grow your business it’s likely that you’ve spent a good deal of your time on marketing. It’s also pretty likely that a large proportion of that time has been designated to content marketing. Creating the right content – content that is unique, creative, on brand and targeted in just the right way – can give your business a huge boost and help keep your users stay engaged. But how can you take content that is “ok” or “good” and transform it into content that is truly “great”. We’ve prepared a few key tips below. Build up creativity through consistency and planning It might not sound super inspiring but being consistent is absolutely essential. Your content reflects your brand and keeping things on brand means keeping them consistent across platforms and in terms of timing. It’s…
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The Future Looks Like Star Trek

The Future Looks Like Star Trek

How is tech going to change and grow in near future and what will the future of tech look like in ten or twenty years? According to Jeff Pulver, VOIP expert, the future will look a lot more like Star Trek then we might expect. In a recent talk he described typing and interacting with apps the way we do in 2017 as something that will soon become obsolete. So what will our digital interactions look like? Well, as VR and AR gain technological prowess and voice analytics improve; the future looks set to look like a lot like science fiction. If you’ve watched Star Trek then you are familiar with the concept of a ship that works primarily through voice commands and a “holodeck” where crewmembers have immersive VR experiences. We might not be ready for intergalactic space flight…
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How UGC Influences Customers

How UGC Influences Customers

User-generated content (also known as UGC) is a great way to market a brand and create authentic and persuasive content. While beautiful ads, a strong spokesperson and convincing pitches from a company are important; UGC is often the most trusted tool for customers. According to studies, UGC is the most powerful type of media in terms of influencing shopping experiences and decisions. And it’s even more powerful for Millenials. On average, Millenials spend up to 18 hours per day looking at media and a third of this time devoted to UGC. According to Millenials, UGC is 35% more memorable than other media and 50% more trusted. So why is UGC so powerful and what can businesses do to better harness it? Source: http://m.blog.naver.com/woolovery/220336869837 UGC is personal There are so many ways to advertise a business digitally. From sponsored content to…
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Why Native Advertising Works

Why Native Advertising Works

If you are looking to monetize your website or blog, then there are so many different types of advertisements to choose from. You can run paid banner ads, popups, retargeting email campaigns through your website or blog. You can run ads, boosted content or sponsored stories across social media. You can create sponsored content in the form of articles or guest blogs, and the list goes on. But one mode of advertising really stands out – native advertising. Source: http://www.thebluediamondgallery.com/tablet/a/advertising-agency.html What is native advertising? Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. This goes for both the content itself and the visuals. The idea is that users will have an “organic” or “natural” experience rather than experiencing jarring ad content where…
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The future of advertising is all about big data

The future of advertising is all about big data

You probably know about big data. It has been heralded as a game-changing tool and has already transformed many aspects of many industries. According to Forbes, big data is a collection of data from traditional and digital sources inside and outside your company that represents a source for ongoing discovery and analysis. There are different types of big data and it’s not just the realms of the digital world that count – offline interactions happening in large volumes also count. Forbes splits the field into 2 major areas – unstructured and multi-structured data. The former cannot easily be organized or interpreted by algorithms or databases (think social media posts), and the latter refers to interactions between people and machines (a wide range of interactions including web apps and social networks). But what does all this mean for advertising? Source: https://commons.wikimedia.org/wiki/File:BigData_2267x1146_white.png…
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The Personalization of Advertising

The Personalization of Advertising

It’s 2017 and we are being constantly bombarded by ads. We see a pop up on every page we visit, there are banner ads on the sides of the blogs we read. When we log onto social media a large proportion of what we see is sponsored, and when we search Google the first few results are always advertisements. At a certain point we start to block out the advertising “noise”. There’s too much of it and a lot of it just isn’t relevant to our lives. Source:http://maxpixel.freegreatpicture.com/static/photo/1x/Keyboard-Computer-Laptop-Security-Data-Portable-1590455.jpg  Targeting users In recent years, ad campaigns have focused on targeting the “right” segment of users. Using this logic, the total group of potential customers of any business is split up into different segments often based on demographic or psychographic qualities. Take Instagram for example. If you want to create a campaign…
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