Voice activation is everywhere

Voice activation is everywhere

Voice-activated technologies apps and gadgets are taking the world by storm. So why is voice becoming so popular and what are the coolest new technologies out there? For one thing, gadgets, in general, are becoming ever more convenient and often convenience=hands free. Giving users the ability to take care of tasks and use apps without having to touch a smartphone or device gives people the freedom to do more while they are on the go. You aren’t allowed to text and drive, but you can voice activate your apps while driving and keeping your eyes firmly on the road. A wireless world With the launch of Apple’s iPhone 7, the world seems to be moving towards technologies that are smoother, sleeker and paradoxically both more and less connected; more connected because they allow you to do more with your time…
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What does innovation really mean?

What does innovation really mean?

Creating value In our fast-paced world with new technologies being developed every second and whole new industries appearing out of the blue every day, it seems like everyone is always talking about innovation. But what does innovation really mean? Innovation is actually harder than you might think to define. If you start googling it you will come up with a never-ending quantity of quotes and ideas. Just take a look at a few expert opinions. At first glance, there seems to be a cacophony of thoughts and ideas. Some say “innovation is relative”, some say “it is a process that brings new ideas”, and some say “innovation is simply an idea”.  And those are just a few examples; there are much more out there! So which is it? One thing that the experts seem to broadly agree on is that…
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Why you should pay attention to voice

Why you should pay attention to voice

Do you remember the movie Her where (spoiler alert) a man basically falls in love with his computer operating system? The movie introduces us to a brave new world of voice where flesh and blood personal assistants are a thing of the past and where Siri has evolved to scary new heights. The crazy thing is that this level of voice control doesn’t even seem very farfetched. Ok, so maybe the current voice-based technologies and operating systems haven’t quite evolved to the point of singularity, that potentially terrifying place where artificial intelligence overtakes mankind, but even with today’s technologies, the voice seems to be hurtling us forward into the future. Source: quotesgram.com  New hardware aside, this month marked the launch of iOS 10, and with it a much more advanced voice technology. Siri has added features that allow you to…
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How to create the perfect marketing strategy

How to create the perfect marketing strategy

It’s surprising how many time businesses in 2016 fail to bring together the correct components to build a comprehensive marketing strategy. The world today is still full of companies that build and fall in love with magical technologies without giving enough thought to how they will bring those technologies to customers. Similarly, there are still too many companies out there that see marketing as a potentially dispensable part of their business strategy to be added on only after the rest is done and dusted. So, what can you do to build the kind of marketing strategy needed to get your business to the top?  Bottom up research The bottom line is, to be successful you cannot use the old philosophy, “if you build it they will come”, and in fact, marketing always needs to come first and foremost. The best…
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Why comments are crucial to a successful blog

Why comments are crucial to a successful blog

If you have an online blog or website, you likely already have some sort of comments platform where readers can write their thoughts and opinions. But having a comments section somewhere down at the bottom of your blog is not enough. It’s time to leverage your comments section because it is actually one of the most important parts of your blog. Here are a few reasons why it’s so important and a few ideas for how to get the maximum from your readers. Comments keep users on your blog for longer There’s nothing like a few juicy comments to retain your reader’s attention and keep people on your site for longer. However good your blog is, if there is no debate around it, it is likely people who visit your site will simply leave once they’ve read the blog (or…
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How to Monetize Your Website

How to Monetize Your Website

If you have a fabulous website and a dedicated user base, you might be dreaming of ways to quit the day job and somehow turn your website into a viable stream of income. Or maybe you just want a bit of extra cash on the side. In both cases there are many different strategies for turning the effort invested in your website into cash; some are relatively easy to do while others take a lot more time and effort. Here are some recommended ways to start. Sell ad space If you haven’t started doing this already, it’s definitely something worth looking into. You can literally sell the real-estate on your website and this can be areas on the top, to the side and also underneath your text or content. In general, pricing depends on how much traffic you have on…
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How to improve conversion rates on your online store

How to improve conversion rates on your online store

When it comes to growing a business, a lot of attention and focus goes on acquiring new users and increasing user engagement. The truth is, one of the key areas where you can improve ROI is your conversion rate. However many people get to your website or online store, the big question is how many perform the actions or complete the goals needed to improve your bottom line. Sometimes the conversion rate refers to the completion of a product order, but it can also be something simpler like leaving a contact number, signing up to a mailing list or downloading a widget. Whatever conversion metric is key to your success; there are some great ways to optimize your conversion rates. Why improve conversion rates? So you might be thinking, why bother? You have a relatively low conversion rate but you…
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How to understand & decrease your bounce rates

How to understand & decrease your bounce rates

However great your blog, web page or online store is, it is likely you are still suffering from bounce rates that are higher than you would like. Of course no one will totally eliminate bounce rates and get every user to immediately engage. However, there are a number of ways you can get users to stick around for longer. But first of all, what exactly is a bounce rate? It’s actually not about total time spent on your site or blog, instead it calculates the number of users that get to one of your web pages, but no further. It’s a metric for single-page visitors. For whatever reason, they have clicked through to your site (great!) but then decided to log right off again (oh no). So what can you do about it? Figure out the numbers You might be…
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4 Marketing tools to transform your blog

4 Marketing tools to transform your blog

If you have a great blog and are looking for ways to gain more followers and increase your user engagement, look no further! Here are 4 helpful tools to improve the ways you promote your blog. These range from small and simple to longer and more complex, so take a look and see which ideas inspire you. Go beyond the blog It might sound trivial, but your blog isn’t just your blog. One of your major aims when marketing is to increase traffic to your blog and this means improving the channels outside the immediate radius of your blog and most recent posts. Social media is one of the big places to do this. Are you on Facebook? Great! Twitter? Cool. What about Snapchat? Do you have a Pinterest account? While you don’t need to go completely mad with social…
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Why blogs are important for your business

Why blogs are important for your business

If you are running a business, and especially if that business has an online presence, it is crucial writing a blog. You might think that everyone has a blog and that their value has deteriorated now that millions of people are posting about trivia like their cat’s playing habits or their most recent breakfast. The truth is blogs are not just nice to have; they are now the must-have marketing tools of our generation. But if you are still not persuaded, here are a few reasons why they are so important. Blogs drive traffic to your site Driving traffic to your site means more users, and ultimately more conversions and purchases. Of course, there are many many different ways to do this. You can spend your marketing budget on banner ads and retargeting campaigns. However, this is very capital intensive…
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