How to Create a Community Around Your Blog

How to Create a Community Around Your Blog

Blogs are great but they go so much further than just creating and consuming content. The words on the digital page are definitely important, but even more important is being able to leverage those words and readers into something bigger: a community. Building a community means higher reader retention, more engaged readers and ultimately more leads. So what exactly does a blog based community look like and more importantly, what’s the magic formula for creating a community around your blog without breaking the bank? Community means interaction Maybe you are getting good web traffic and a few shares – that’s great, but not necessarily the mark of a successful blog that can form a cohesive community of users. So what’s a good metric for measuring community? Well, interactions are key here. So, actions are great, but ongoing interactions are even…
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How to Keep Readers on Your Page for Longer

How to Keep Readers on Your Page for Longer

Are you all set when it comes to social media campaigns, adverts and driving traffic to your site? Well, what happens once they get there? Are your readers sticking around and engaging or clicking away in a few seconds? Whatever you do, your main aim is probably to get conversions. This can mean purchases from your online store, newsletter sign ups or lead submissions. The longer visitors stay on your site, the more likely they are to convert. So, getting loads of traffic, which disappears after a few seconds, isn’t so great. And in fact, statistics show that 70% of people who abandon your site will never return. So, here are some tips to make your readers stay longer. Source: http://www.picserver.org/c/conversion.html Make sure your content is easy to read It may sound obvious, but if you’ve written the best article…
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Introducing Rich Media

Introducing Rich Media

If you have a blog, commenting is important for a wide range of reasons from better search engine rankings, and increased traffic, to creating and leveraging your content so that users join a conversation and stay on your web page for longer. And, for those of you who run an online store, reviews are crucial to the business. They’ve even been shown to help boost sales by up to 70%, and they can serve as an information source for customers on who want to know more about your products or services or are on the fence about a purchase. But, despite the importance of comments and reviews, the majority of both are text based and limited. Let’s face it; it’s hard to say things with text alone. According to well-known research from Professor Albert Mehrabian, only 7% of communication is…
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How to Dramatically Improve Your Writing

How to Dramatically Improve Your Writing

If you have a blog then writing is at the center of what you do. However good your web platform, graphic design, and advertising, if your content doesn’t stand out from the crowd, people won’t stop to read it. With an increasingly crowded digital world of blogs and bloggers, it’s tough to differentiate. Every potential topic already has multiple blogs and articles. But don’t despair; here are some tried and tested methods to dramatically improve your writing and help take your content to the next level. Break things down into bite-sized chunks It might seem overwhelming to suddenly get better at everything writing related, but you can break things down into easy to achieve tasks with clear goals. For example, if your writing is very formal, practice a more conversational style. If you want to spice up an article full…
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How to Be a More Creative Blogger

How to Be a More Creative Blogger

It’s hard enough building up a blog from scratch, maintaining it and constantly creating content. But, however effective your blogging formula is, it’s sometimes a good idea to shake things up and try something new. Finding ways to be a more creative blogger can help generate new traffic and make your current readers stay on your site for longer. So where can you start with something like this? Well, we’ve thought long and hard about it and have collected a few easy to implement tips that you can try out today. Source: https://pixabay.com/en/creativity-abstract-squares-402828/ Work on it Contrary to popular belief, creativity isn’t just something innate which you are either have or don’t have. It’s actually more like a muscle and that means you need to use it and exercise it to strengthen it. So, how does that work? Well, you…
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Simple Ways to Radically Improve Your Blog

Simple Ways to Radically Improve Your Blog

Want to get more users to your blog? Are you looking for a few easy-to-implement tips? With more blogs online than ever before, it is even more important to differentiate yours and find the right ways to build a dynamic online community around your content. According to statistics from 2016, a total of 6.7 million people blogged on blogging sites while 12 million people posted blogs on social media networks. When they are part of a website, blogs help increase conversions, improve overall user engagement and help your website perform better in search engine rankings. But the simple fact of having a blog is not enough to gain all these benefits. So, how can you start blogging better? Source: https://tech.co/look-blogging-industry-stats-2017-02 Create a strong call to action One way to radically improve a blog is to get your readers more involved….
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Make your content interactive

Make your content interactive

Content is no longer just about the great marketing copy you produce; it’s about getting your users to interact. According to a study by the Content Marketing Institute, interactive content is on the rise. In fact, 53% of marketers surveyed said they use interactive content. Reasons for using it include (unsurprisingly) increasing user engagement but they also include educating audiences, lead generation and creating brand awareness. And 81% of users surveyed agreed that interactive content grabs attention much more effectively than static content. Here are a few tips to make your content more interactive. Source: https://commons.wikimedia.org/wiki/File:A_user_performing_gesture_interactions_with_a_Powerwall_display_at_the_University_of_Leeds.jpg Embed surveys, quizzes and polls into your content Writing a blog about psychology or key personality traits needed to succeed in the workplace? Why not pair that with a quick interactive personality test or survey? There are tones of tools out there that can…
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How to Build a Content Strategy for Your Online Store

How to Build a Content Strategy for Your Online Store

If you own an online store then you’ve probably spent a good deal of time marketing it. There are so many options to choose from in terms of content. From social media campaigns to below-the-fold ads to sponsored articles, the real difficulty is building up the right content strategy and sticking to it. And there are huge benefits to be gained. Statistics show that content marketing can increase your conversions by a factor of 6! Each business is unique and so is each strategy, but below are a few tips that can help you get started. Focus on results Building a content strategy might sound as simple as putting together some great content and sticking it on social media or other platforms. But too often, we can’t see the wood for the trees. It’s easy to focus on the quality…
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Strategic Tips to Transform your Online Store

Strategic Tips to Transform your Online Store

Managing an online store is tough. The competition is massive and the online market is increasingly crowded. Major retailers dominate the scene (think Amazon, Alibaba and eBay) and if you are a small store starting out it’s challenging trying to find your space on large marketplaces like Etsy or eBay. So how can you find your niche and work to improve both your conversion rates and your sales? There is no simple answer but the tips below are a good start. Source: http://maxpixel.freegreatpicture.com/Online-Shop-Website-E-commerce-Template-Web-1606962 Find your niche This is arguably the most important point for making sure an online business succeeds. With a crowded arena it is incredibly important to figure out who you are and why your offering stands out. Doug Hall of Eureka Ranch has distilled this into 3 laws of business: 1) Overt benefit; 2) Real Reason to…
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How to Take Content from Good to Great

How to Take Content from Good to Great

If you are trying to grow your business it’s likely that you’ve spent a good deal of your time on marketing. It’s also pretty likely that a large proportion of that time has been designated to content marketing. Creating the right content – content that is unique, creative, on brand and targeted in just the right way – can give your business a huge boost and help keep your users stay engaged. But how can you take content that is “ok” or “good” and transform it into content that is truly “great”. We’ve prepared a few key tips below. Build up creativity through consistency and planning It might not sound super inspiring but being consistent is absolutely essential. Your content reflects your brand and keeping things on brand means keeping them consistent across platforms and in terms of timing. It’s…
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