How to understand & decrease your bounce rates

How to understand & decrease your bounce rates

However great your blog, web page or online store is, it is likely you are still suffering from bounce rates that are higher than you would like. Of course no one will totally eliminate bounce rates and get every user to immediately engage. However, there are a number of ways you can get users to stick around for longer. But first of all, what exactly is a bounce rate? It’s actually not about total time spent on your site or blog, instead it calculates the number of users that get to one of your web pages, but no further. It’s a metric for single-page visitors. For whatever reason, they have clicked through to your site (great!) but then decided to log right off again (oh no). So what can you do about it? Figure out the numbers You might be…
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4 Marketing tools to transform your blog

4 Marketing tools to transform your blog

If you have a great blog and are looking for ways to gain more followers and increase your user engagement, look no further! Here are 4 helpful tools to improve the ways you promote your blog. These range from small and simple to longer and more complex, so take a look and see which ideas inspire you. Go beyond the blog It might sound trivial, but your blog isn’t just your blog. One of your major aims when marketing is to increase traffic to your blog and this means improving the channels outside the immediate radius of your blog and most recent posts. Social media is one of the big places to do this. Are you on Facebook? Great! Twitter? Cool. What about Snapchat? Do you have a Pinterest account? While you don’t need to go completely mad with social…
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Why blogs are important for your business

Why blogs are important for your business

If you are running a business, and especially if that business has an online presence, it is crucial writing a blog. You might think that everyone has a blog and that their value has deteriorated now that millions of people are posting about trivia like their cat’s playing habits or their most recent breakfast. The truth is blogs are not just nice to have; they are now the must-have marketing tools of our generation. But if you are still not persuaded, here are a few reasons why they are so important. Blogs drive traffic to your site Driving traffic to your site means more users, and ultimately more conversions and purchases. Of course, there are many many different ways to do this. You can spend your marketing budget on banner ads and retargeting campaigns. However, this is very capital intensive…
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How to inspire people online

How to inspire people online

It’s all well and good building an online presence, creating an amazing e-store or building a one-of-a-kind blog. But, how can you be unique? Being a force of inspiration is one way to really set yourself apart from the crowd and make an impact. But first of all, what exactly is an inspiration? For starters, it is a state that is markedly different from the everyday or ordinary emotional states we normally experience. The Oxford Dictionary defines it as: “The process that takes place when somebody sees or hears something that causes them to have exciting new ideas or makes them want to create something, especially in art, music or literature”. That’s an amazing thing to create in others, and here are a few ways to do it: Have Confidence You might think you have nothing inspiring to say. Perhaps…
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How to make your blog better

How to make your blog better

If you are yearning to attract more readers or improve your blog to make it stand out from the crowd, then this article is here to give you a few key tips. Roughly 2 million blogs are written every single day so standing out has never been harder. At the same time, more people are online than ever before and around 40% of the world’s population now have an internet connection (this is a massive increase from 1995 when less than 1% of the world’s population were online). So how can you attract more of this giant global audience?  Make your site simple and easy to navigate People may get to your blogs in different ways, but when they do get there you should make damn sure they can get to what they want without getting lost in the process….
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You won’t believe what this article has to say about clickbait

You won’t believe what this article has to say about clickbait

Clickbait. We know it. We love it. We hate it. We nonetheless click on it. Anyone who has been online in the last decade is probably all too familiar with clickbait. The word itself is a pejorative term for content that is aimed at generating a quick buck without caring much about accuracy, quality or anything else. The key is to lure in the reader, usually with a sensational headline, and basically do anything at all to make sure that reader clicks. Somehow clickbait has taken over the Internet. In 2016 it seems to be totally ubiquitous and almost impossible to escape. This is probably largely down to a journalistic change in incentives. Many online publications offer their writers payment that consists of a flat fee plus a commission per clicks. At its center this focuses on the heart of…
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Online comments and the difficulties of ambiguity

Online comments and the difficulties of ambiguity

The word ‘ambiguity’ comes from the Greek word ‘ambi’ which literally means two. The term originally referred to words or terms that had two or more meanings, but over time it has come to refer to a multiplicity of meanings or lack of singularity in expression.  Of course, different languages have different degrees of ambiguity, and arguably Latin has the most, especially when it comes to nouns. But the English language is unquestionably full of a great deal of ambiguity too. Ambiguous language is the source of a lot of great literature. Just think of Hamlet’s “to be or not to be”. If we knew exactly what he was talking about here, we probably wouldn’t have had decades of Shakespeare commentators work on volumes of different interpretations. In poetry, ambiguity can be surprising and delightful. Words work because they have…
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Why voice analytics are the new hot trend?

Why voice analytics are the new hot trend?

Most business owners know how important data analytics are. Gathering customer data through website visits and through interactions like comments and reviews, allows business owners to generate the insights needed to ultimately improve their business, make better decisions and even altogether change their business model. For a long time, analytics has been primarily focused on text in the online arena, but that situation is rapidly changing. Forbes has highlighted the growing importance of voice analytics. And as media becomes more diversified so do the insights and learning generated through analytics. So why should you pay attention to voice, and what exactly does voice analytics mean for your business? Until recently, the most advanced form of voice was arguably Apple’s Siri. It didn’t always work perfectly, but when it did, Siri was able to recognize and carry out commands like finding…
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Online reviews and why authenticity is your business’s biggest asset

Online reviews and why authenticity is your business’s biggest asset

Everyone knows the importance of online reviews and the fact that they can easily make or break a business, whether you are a famous restaurant or hotel or just a small e-commerce platform selling your own unique fashion designs. And reviews aren’t just good at telling website visitors how good your business is, they can also increase search engines rankings and drive traffic to your site. And of course, they can help increase conversations, which is crucial for any e-commerce business. Online reviews are the modern form of word of mouth, and studies show that 88% of customers trust online reviews as much as personal recommendations. And more than that, people who read reviews tend not to read the top review and move on, they actually read up to 10 full reviews on average. In an age in which the…
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Some key tips for improving any online conversation

Some key tips for improving any online conversation

With so much focus and pressure on creating an online dialogue or conversation, it’s high time we took a look at the ingredients that come together to make a conversation great. Let’s start with basics; the official definition for a conversation is “an informal talk involving too people or a small group of people: the act of talking in an informal way”, the more extensive definition adds that conversation is ultimately an “oral exchange of sentiments, observations, opinions, or ideas”. It’s clear from these definitions that there are a few key ingredients to create a conversation: people, content and some sort of exchange. What to do in the real world There is plenty of advice out there about how to improve real world conversations. In person-to-person conversations advice tends to focus on helping to improve or keep the flow of…
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