How UGC Influences Customers

How UGC Influences Customers

User-generated content (also known as UGC) is a great way to market a brand and create authentic and persuasive content. While beautiful ads, a strong spokesperson and convincing pitches from a company are important; UGC is often the most trusted tool for customers. According to studies, UGC is the most powerful type of media in terms of influencing shopping experiences and decisions. And it’s even more powerful for Millenials. On average, Millenials spend up to 18 hours per day looking at media and a third of this time devoted to UGC. According to Millenials, UGC is 35% more memorable than other media and 50% more trusted. So why is UGC so powerful and what can businesses do to better harness it? Source: http://m.blog.naver.com/woolovery/220336869837 UGC is personal There are so many ways to advertise a business digitally. From sponsored content to…
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Why Native Advertising Works

Why Native Advertising Works

If you are looking to monetize your website or blog, then there are so many different types of advertisements to choose from. You can run paid banner ads, popups, retargeting email campaigns through your website or blog. You can run ads, boosted content or sponsored stories across social media. You can create sponsored content in the form of articles or guest blogs, and the list goes on. But one mode of advertising really stands out – native advertising. Source: http://www.thebluediamondgallery.com/tablet/a/advertising-agency.html What is native advertising? Native advertising is a form of paid media where the ad experience follows the natural form and function of the user experience in which it is placed. This goes for both the content itself and the visuals. The idea is that users will have an “organic” or “natural” experience rather than experiencing jarring ad content where…
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The future of advertising is all about big data

The future of advertising is all about big data

You probably know about big data. It has been heralded as a game-changing tool and has already transformed many aspects of many industries. According to Forbes, big data is a collection of data from traditional and digital sources inside and outside your company that represents a source for ongoing discovery and analysis. There are different types of big data and it’s not just the realms of the digital world that count – offline interactions happening in large volumes also count. Forbes splits the field into 2 major areas – unstructured and multi-structured data. The former cannot easily be organized or interpreted by algorithms or databases (think social media posts), and the latter refers to interactions between people and machines (a wide range of interactions including web apps and social networks). But what does all this mean for advertising? Source: https://commons.wikimedia.org/wiki/File:BigData_2267x1146_white.png…
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The Personalization of Advertising

The Personalization of Advertising

It’s 2017 and we are being constantly bombarded by ads. We see a pop up on every page we visit, there are banner ads on the sides of the blogs we read. When we log onto social media a large proportion of what we see is sponsored, and when we search Google the first few results are always advertisements. At a certain point we start to block out the advertising “noise”. There’s too much of it and a lot of it just isn’t relevant to our lives. Source:http://maxpixel.freegreatpicture.com/static/photo/1x/Keyboard-Computer-Laptop-Security-Data-Portable-1590455.jpg  Targeting users In recent years, ad campaigns have focused on targeting the “right” segment of users. Using this logic, the total group of potential customers of any business is split up into different segments often based on demographic or psychographic qualities. Take Instagram for example. If you want to create a campaign…
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How to Optimize E-Commerce Sales

How to Optimize E-Commerce Sales

E-commerce is a booming industry. Last year worldwide sales reached nearly 2 trillion USD. If you have a product or service to sell, e-commerce is an increasingly popular option and often preferred to brick-and-mortar stores. And even if you have a brick-and-mortar store, e-commerce is a great way to reach more customers and minimize expenses online, in addition to your on-the-ground business. But though it may be cheaper than physically renting a store and bulk buying materials, e-commerce comes with its own challenges. Some of the biggest challenges in e-commerce focus on converting traffic to sales. If you have a great website, amazing UX and are managing to get visitors to your site, that doesn’t guarantee that those visitors will buy. And along the purchasing process, there are some key places that people tend to get lost. One of the…
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Why Online Reviews Matter More Than Ever

Why Online Reviews Matter More Than Ever

Today, online reviews are more important than ever. If you want to increase your customer base and boost sales, then online reviews can make or break your business. As well as providing a general assessment of your business, most reviews give you an overall ranking. According to research, 94% of customers would use a business with a 4 star rating, while only 14% would do business with a 1 or 2 star business. Online reviews also help your search engine rankings; driving more traffic to your site and most importantly, helping to convert more site visitors to customers. The infographic snippets from websitebuilder.org used below, capture some of the key statistics when it comes to online reviews. For the full infographic, click here. The importance of user-generated content User-generated content or UGC is crucial for creating buzz around your business. In…
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Heyoya’s Game-Changing Voice Comments and Reviews Now Available on Wix

Heyoya’s Game-Changing Voice Comments and Reviews Now Available on Wix

Heyoya can help grow your business on Wix If you have a Wix website and are looking to grow your business – you are in luck. Heyoya has just launched its game-changing voice and text comments and reviews platform on Wix. The Heyoya widget can be easily added to your online store or content site and allows your users to communicate with each other through unique 30-second voice snippets. This means your readers, users, and customers can easily share their thoughts and opinions on your website. Heyoya also lets you record product pitches, special offers and responses to user comments. Increasing user-engagement If you have a website or online store then you already know how important it is to attract, engage and retain your site visitors. With a crowded marketplace, what can really set you apart is how far you…
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How to Improve Your Blog Without Spending a Dollar

How to Improve Your Blog Without Spending a Dollar

If you have your own blog then you know there are a thousand and one things to worry about. Are you marketing it correctly? Are you using the right channels to advertise? Are your posts interesting and relevant? Is your design the best it can be? After a while a blog can seem like a pretty long checklist of items that are difficult to keep track of. And things can get pretty expensive, pretty quickly. Blog and web design does not come cheap, nor do new logos, paid marketing campaigns or the like. But the good news is, there are lots of simple things you can do that won’t cost you a penny and will help you radically improve your blog. Source: https://www.pexels.com Publish more and better content According to the New York Times, 95% of blogs fail. To avoid…
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How to build a business reputation

How to build a business reputation

Building a solid reputation is hard. There is no quick way or easy recipe to do it and every business is different. Building up a good reputation takes time and hard work, yet losing or destroying one can basically happen over night (just think of the recent United fiasco). In fact, the whole concept of a reputation is pretty amorphous. Ultimately it is not something you as a business can fully shape or control, and often the process of influencing is referred to as “reputation management” since at the end of the day it is about altering or managing other people’s perceptions. The other issue with reputation is that it is intangible and therefore extremely difficult to measure. In fact, a US survey found that 95% of CEOs think reputation is incredibly important but only 19% have a system in…
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The future of content

The future of content

When it comes to marketing, one of the most challenging tasks is creating content that is compelling, striking and unique. The right content is the difference between being ignored and generating valuable leads. Compelling content can create brand legitimacy, increase buzz and even (if you are very lucky) go viral. Yet the internet is adrift which meaningless and mediocre content, and clickbait is everywhere. However, savvy marketers are pushing forward and innovating in new ways. So what can we expect for the future of content? Source: https://pixabay.com/en/photos/content/ Bitesize content As attention spans shrink and social media is increasingly packed full of blogs, articles and more, a new content trend emerges – “micro” or “bitsize” content. Content becomes shorter but more engaging and compelling. Instead of articles think engaging graphics and minimal copy. Instead of long videos think micro-videos and GIFs….
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